Solution 04
Build a community before you build a customer base
Through trail runs, workshops, athlete partnerships, and the TulipSport App ecosystem, we build communities that become growth channels.
5M+5 Cities
The Problem
Without community, premium sports brands get reduced to price and specs online.
Chinese consumers often trust brands after repeated experience, not a single ad impression.
Our Approach
1
TulipSport App
Use the app ecosystem as the base layer for repeat participation.
2
Run clubs and trail events
Create recurring brand moments in cities and trail communities.
3
Brand workshops
Use education and fitting to make new categories approachable.
4
Athlete and creator network
Build trust through athletes, KOCs, and real product advocates.
Evidence
This is one of the hardest layers for a typical distributor or agency to replicate.